Not everyone can afford to spend a lot to get the "latest and greatest," tech, which is why it's important to consider value when buying an expensive gadget.Īpple's approach to value is to keep an item at a set price, but improve its hardware and software every year. Pictured: The Fire HD 10 in a colored Amazon case. Winner: The latest version of iOS was tailor-made to make the iPad feel more powerful and capable, which is why Apple wins this round. Don't get me wrong, this you-centered approach to tech is very welcome, but it makes the Fire HD 10 feel more like really cool place to kill time rather than a ticket to adventure. The first time you turn on a Fire Tablet and log into your Amazon account, Fire OS will automatically begin populate it with your Kindle Books, Amazon Video playlists, and Prime Music or Amazon Music libraries. New features are added to iOS on an annual basis, and Apple supports its devices for long enough that the iPad you buy today will only get more capable with age.įire OS, on the other hand, is built around activities like reading, watching video, and listening to music preferably all within Amazon's content ecosystem (but also via Netflix, Hulu, and Spotify). These features let you use an iPad more like a traditional computer - at least that's how I use my iPad Pro - instead of just another way to browse the web and watch shows on Netflix. You can use multiple apps simultaneously and stash your most-used apps in a dock. It's hard to overstate how good iOS has gotten on the iPad over the last year. The Fire HD 10 runs Fire OS 5, codenamed "Bellini," which runs on every other model of Fire Tablet. I've gotten to use devices using both operating systems, and the iPad wins this category by a landslide. The iPad runs iOS 11, the same operating system that runs on the iPad Pro and iPhone. Raw power is important in the tech world, but so is software. The dock on the bottom can be used to store your most-used apps. Pictured: the latest version of iOS running on the new iPad. Winner: If raw power and multitasking are important to you, the iPad is the only tablet you should consider. I was able to try the Fire HD 10, though, and its battery life was just as impressive, so in this way both tablets are evenly matched. Battery life: The iPad has had solid, 10-hour battery life since the first model was released in 2010.Voice assistant: The Fire HD 10 wins again, since Alexa beat Siri in our voice assistant pop quiz.With the iPad, what you see is what you get. Storage: The Fire HD 10 actually wins this round because you can easily upgrade its storage by popping in a MicroSD card.Instead of allocating all of its memory to a single on-screen app, the iPad lets you use two apps at once. Memory: While the speed of memory can vary, what gives the iPad the edge in this category is how its used.The Fire HD 10's processors run at 1.8Ghz. Processor: Apple's line of A-series processors is incredibly powerful, and the four in the new iPad run at a speed of 2.36Ghz.Screen: The iPad's screen has a resolution of 2,048 × 1,536, which is a fair bit higher than the Fire HD 10's 1920 x 1080 display. If you look a little closer, though, the iPad is the more powerful of the pair overall. Both tablets have 32GB of storage, 2GB of memory, a built-in smart assistant, quad-core processor, roughly 10 inch screens, and get 10 hours of battery life. If you looked at the basic tech specs for both the iPad and Fire HD 10, it would be easy to think they were evenly matched. Having to buy from separate stores via your Fire tablet and Android phone means you could end up paying twice for the same app.Pictured: The new iPad and the Apple Pencil being used in an drawing app. We’re big fans of the Fire tablet, which represents great value for money (the latest 8in HD version costs £100 from However, these limitations might have been enough to stop us recommending the device.Īnd it’s not only that the range of apps available via Amazon’s store is smaller than the Google Play Store’s. That could be a problem for Kindle Fire tablet owners, because it means they can only use them on their PC – or, in the case of Duolingo and Gmail, through the Fire’s built-in Silk browser. What do Duolingo, Gmail and Firefox have in common? Despite being among the most popular apps on Android and iOS, none of them can be downloaded through the Amazon Appstore. What you need: Amazon Fire tablet (2018 onwards) Time required: 30 minutes
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